Younger generations drive the resurgence of the vintage clothing industry – Montreal


LNF Shop co-owner Charlie Whitley has been supplying his Mile End store shelves with unique vintage clothing for 10 years. He was inspired by the resale market in Los Angeles and felt there was a need for second-hand stores in Montreal.

“You always find a treasure. It’s the fun thing, you know, when it’s pre-sourced like that and it’s ready for you. There’s a good chance you’ll find some treasure, ”Whitley told Global News.

After a decade, business has never been better for the owner of a thrift store.

“September was our biggest month since opening.”

Whitley says his hops have a loyal following, but lately he’s seen younger faces sifting through the shelves.

“The teenagers right now are huge supporters and have really rejuvenated the scene,” he said.

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Turns out he’s not wrong, according to Anwar White of the Desautels Faculty of Management and the Bensadoun School of Retail Management.

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“This kind of revival of the vintage is something that has been significant, especially over the past five years. But since we had the pandemic it has actually increased dramatically, ”White said.

According to White, with more and more people getting bored at home, they started selling old clothes. Young people who care about the value of prices and the environment run the market.

“I would say about 80 percent of people are Millennials and Gen Z,” White said.

Sandrine Menard, 20, and her friend Sandrine Trinh, 21, told Global News that they regularly shop at selected second-hand stores.

“I generally like to come to vintage stores – it’s mostly for the environmental impact because it’s on occasion,” Menard said, adding that it was also “cheaper” than shopping. in major brand stores.

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LNF Shop is no longer in a separate category. Vintage dealers have sprung up all over town. The Floh Market on rue Saint-Denis opened three years ago.

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“There are 20 vendor stands under one roof. So there is a lot of variety and a lot of choice, ”said Alex Mondry, owner of Marché Floh.

Mondry believes that the growing popularity of vintage clothing is in part due to the unique sense of style and creativity that comes with it.

“All of our items are one of one. So you know you won’t meet someone with the same outfit on a guy night out, ”she said.

Mondry and Whitley say that if the younger generations continue to lead the industry, their businesses will grow and no one will show up to a party wearing matching outfits.

© 2021 Global News, a division of Corus Entertainment Inc.


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