Younger generations are driving the resurgence of the vintage clothing industry


LNF Shop co-owner Charlie Whitley has been filling the shelves of his Mile End store with unique vintage clothing for 10 years. He was inspired by the resale market in Los Angeles and felt there was a need for curated thrift stores in Montreal. “You always find treasure. It’s the funniest thing, you know, when it’s pre-sourced like that and it’s ready for you. Chances are you’ll find some treasure,” Whitley told Global News. After a decade, business has never been better for the thrift store owner. “September was our biggest month since opening. Whitley says her store’s customer base is loyal. , but lately he’s seen younger faces sifting through the shelves. “The teens right now are huge supporters and have really kind of rejuvenated the scene,” he said. It turns out he’s not wrong, according to Anwar White of the Desautels Faculty of Management and the Bensadoun School of Retail Management. But since we’ve had the pandemic, it’s actually grown tremendously,” White said. According to White, with more people feeling bored at home, they began reselling old clothes. Young people who care about price value and the environment are driving the market. “I would say about 80% of people are millennials and Gen Z,” White said. Sandrine Menard, 20, and her 21-year-old son Sandrine Trinh, a friend, told Global News they regularly shop at organized thrift stores. “I usually like to come to vintage stores – it’s mainly for the environmental impact because it’s second-hand,” Menard said, adding that it’s also “cheaper.” than shopping at big brand stores. LNF Shop is no longer in a category of its own. Vintage dealers have popped up all over town. The Marché Floh on rue Saint-Denis opened three years ago. The story continues under the ad “There are 20 vendor stalls under one roof. So there’s a lot of variety and choice,” said Alex Mondry, owner of Marché Floh. Mondry believes the growing popularity of vintage clothing is partly due to the unique sense of style and creativity that comes with it. one of one. So you know you’re not going to meet someone with the same outfit at some type of party,” she said. Mondry and Whitley say that if younger generations continue to lead the industry, their businesses will grow and no one will show up. to a party again wearing a matching outfit. © 2021 Global News, a division of Corus Entertainment Inc.


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