Sustainability-focused Baltimore boutique breathes new life into vintage clothing – CBS Baltimore

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BALTIMORE (WJZ) — Helping the environment could be as simple as changing your habits and fashion choices, and sustainable fashion is growing in Baltimore.

Sustainability is key to minimizing the impact of our purchasing decisions. Illicit Rag Vintage, a Baltimore-based store, understands this.

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The cost of being fashionable is far greater than the price of that item of clothing you covet. We often hear about how climate change is affecting us, but now eco-conscious consumers are turning to savings instead of shopping in traditional stores.

Danyell Williams owns and operates the store. He reuses vintage clothes, making old things new.

Williams said her customers “always want to be trendy, they always want to look cool, but they just want their transaction to count for something.”

Customers want to express themselves without contributing to the fast fashion cycle.

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“I think people want unique items (but) we’ve been in a really big fast fashion cycle trend for several decades now,” said Janae, a shopper. “And not only do people see that it’s not good for the environment, but it’s not good for the people who work in these factories.”

Experts from the United Nations Environment Program estimate that the fashion industry is responsible for almost 10% of greenhouse gas emissions, but there are ways to reduce the impact of your wardrobe on the environment.

“If we can reuse or reuse, whether it’s clothing, furniture, or anything that we can preserve in any way, we’re all reducing our carbon footprint a little bit,” Williams said.

Janae said she’s grateful for places like this in the city to support, and she also loves the opportunity it provides to express their creativity as well.

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“I love that I can come here and see a suit jacket or a skirt and be like ‘oh my mom would have worn that,'” Janae said. “And now I can remix it, I can wear it, I have my own story with it, and I create new stories.

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