As demand continues to rise for repurposed goods and second-hand clothing, the success of local vintage clothing brand Springy Jeans is also increasing. The team jumped at the chance and established a physical location in the heart of downtown Springfield. What started as a small side project selling reworked denim outside the college couple’s apartment has since grown into a nationally recognized online brand that ships all over the United States.
Their downtown location, called Springy on Walnut, is tucked away at the corner of Walnut Street and Patton Avenue. The boutique now offers on-trend accessories and custom décor to complement the hand-picked collection of vintage clothing. Items go through a diligent process of washing, and repairs as needed, before being released for sale. Springy Jeans’ mission is to promote sustainability and reduce clothing waste by preventing items from going to landfill.
Despite their recent successes, the process of opening a physical store was no small feat for the Springy Jeans team. “We rented the physical location in 2019, just before the COVID-19 pandemic hit,” co-owner Sam Fuson said. “We spent most of our time during the pandemic repairing structural damage to the building and revamping the online store.”
Back then, business owners could never have guessed the level of impact the pandemic would have on their sales process, but owners Sam Fuson and Elijah Biag used the pandemic as an opportunity to improve the shopping experience of their consumers. Following the opening of its downtown store, Springy Jeans has grown to better understand the local market and the needs of its customers. However, most of their clientele is outside of Springfield.
“Most of our clientele comes from coastal towns or large cities; I think Springfield is still getting used to the concept of buying vintage clothes,” Fuson said. The Spring Jeans team are compartmentalizing the collection to showcase some of the more unconventional items online and some of the more casual everyday items in store. Basic items like denim jeans and graphic tees have proven to be the strongest performers in the Springfield market.
Springy Jeans has now been around for three years since the company opened in March 2020 at the start of the COVID-19 pandemic. The space features a clean, modern aesthetic, while maintaining the integrity and charm of old downtown with exposed brick walls and high ceilings. The business continues to sell the majority of its items online, but the physical location has attracted a new wave of customers since opening its doors to the public in November 2021.
Fusion then mentioned its first celebrity client, Pete Davidson. “We got an email from Pete’s stylist asking for a Carhartt jacket – we were like, ‘Pete? The Pete Davidson? We were so shocked! Davidson was later photographed wearing the Springy Jeans Carhartt jacket on a date. Valentine’s Day with his partner, Kim Kardashian.According to Fuson, other celebrity customers such as basketball player Jordan Pool have since also ordered from their online site.
The Springy Jeans team has made progress in growing its customer base online, but in-store, it continues to make a diligent effort to serve the local Springfield community and college demographic. “We are proud of this town and the place where we started, so we do our best to hire local contractors and collaborate with other small businesses in Springfield,” Fuson said. The team is also working to possibly create his own line and print his logo on reworked vintage basics.
In the future, Springy Jeans plans to expand its team of employees and extend its opening hours. Currently, their store is open three days a week Friday through Sunday from noon to 7 p.m., but the owners hope to extend their hours and open more stores outside of Springfield.
For more information, visit their website at springyjeans.com or follow them on Instagram at @springyjeans and @springyonwalnut.
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