Saie launches vintage clothing instead of merchandising


Beauty brand Saie started getting merchandise requests just two months after it launched in 2019. But rather than screen print a sweatshirt, founder Laney Crowell decided to take a different route.

I couldn’t pull the trigger because it didn’t fit our mission,” Crowell said.

On Tuesday, the brand launched its alternative, Saie Vintage, a capsule collection, curated by three vintage curators. Crowell herself had, in the interests of reducing his own environmental footprint, taking a greater interest in vintage, and questioning whether Saie’s take on merchandising might, in fact, be vintage. It offered a solution to the fact that Saie, as a beauty brand, would not be able to control its own supply chain, as it does not manufacture clothing, as a sustainability-conscious fashion brand might. . “It just didn’t make sense for us to create what is essentially fast fashion, which as we all know is horrible for the environment.

Although Saie was only launched two years ago, he has been outspoken about his values ​​and not afraid to make a statement. It was one of the few brands to speak out against the abortion ban in Texas in September and joined the CodeRed4Climate initiative the same month. In Crowell’s mind, Saie Vintage is another example of the brand standing up for what it believes in. “My mother worked for the Solar Institute of America. As soon as I remember, I was taught that we should leave the world better than we find it,” she said. With Saie Vintage, Crowell wants to put emphasis on “reduce and reuse”, which both come before to recycle.

“I think we conveniently forgot about the first two which are a lot more difficult because you’re like, ‘Oh I’m going to recycle. It’s actually had a huge impact on our environment because, as we all know, so little of what you recycle actually gets recycled.

For Saie Vintage, Crowell and his team worked with three suppliers, Great Lemonade, Evelina Vintage, and Kiko’s closet. Eveliina Vintage is run by Saie’s mother and twin sister director of social content Amanda Musacchia. Saie community leader Lauren Lauigan introduced Crowell to Large Lemonade, and Crowell found Kiko’s Closet on Instagram and loved the quirky salesman’s mantra, “If you can’t dance in it, why wear it.” The collections were curated through a “Saie lens,” Crowell said, “We use a few colors. We have our Saie lilac, of course, but we also have neutrals and black. Appropriately, sweatshirts from Large Lemonade are embroidered with Saie sayings like “Feel Good” and “Keep Glowing”, denim jackets are embroidered in purple thread with the brand name and Eveliina Vintage dyed a curated collection of strappy dresses in a range of purple hues.

All of the sellers were excited and signed up immediately, Crowell said. The drops will also live exclusively on vintage seller websites, though that may change for future drops. This decline was focused on “businesses founded by women – supporting them and also helping them grow their audience,” Crowell said.

“Aligning with such a progressive and pioneering company can only benefit Eveliina Vintage,” said Emilia Musacchia, COO of Eveliina Vintage. “Being a vintage business is already a sustainable business and collaborating with another like-minded business will only project that message to a lot more people.” Prices will vary from $38 to $295, with Eveliina’s silk dresses at the high end.

Saie will be promoting vintage merch on his social media. He has also co-created content with his curators in the form of a video in which vintage sellers show off their makeup routines using Saie. The next Saie Vintage drop will be launched in January, in tandem with the new Saie product. Tying it all together, every Saie Vintage order will come with a free Saie lip gloss, “which is a great way for us to taste a new audience that I think will be aligned with the Saie mission,” said Crowell.


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