Pure Sunfarms launches potty-inspired vintage clothing collection

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A Canadian licensed grower has launched a one-of-a-kind vintage clothing collection with artwork inspired by his cultivars.

Of 420, Pure Sunfarms, which is a subsidiary of Village Farms International Inc. (TSX: VFF) (Nasdaq: VFF), said it has launched a collaborative project with six artists to bring the stories of its dried flower to life through vintage clothing illustrations.

Artists involved in the project include Laura Garcia Serveti from Brooklyn, Mia Ohki from Vancouver, Dan Climan from Montreal, Studio A-OK from Vancouver, Lan Truong from Portland and Ana Miminoshvili from Tbilisi, Georgia.

The vintage FLOWERHOOD collection will be available on Pure Sunfarms Marketplace from May 6th. The collection includes a hand-painted denim jacket, screen-printed t-shirts and embroidered French chore coats.

Botanical artist Garcia Serveti has worked with the company since the brand’s inception and says it’s fascinating to see how unique the plant can be from cultivar to cultivar.

“Over the years of working with Pure Sunfarms, I have truly fallen in love with the details of the plant’s anatomy, as well as the origin story of each strain,” Serventi said in a statement.

“It’s such a rich plant in every way, and I love that partnering with Pure Sunfarms gives me the freedom to express those details in my own hand-painted style.”

Read more: Profits up for Pure Sunfarms: Village Farms Third Quarter Report

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“Pure Sunfarms is built on putting plants and people first,” VP of Brand Maria Guest said in a statement.

“For Pure Sunfarms FLOWERHOOD, we set out to create something meaningful to reflect the connection between the two. BC in their own unique style.

“We are thrilled to share this collaboration and for cannabis consumers to experience FLOWERHOOD,” added Guest.

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