// Primark has launched a new vintage clothing section at its Birmingham store under the WornWell brand with a concession in Manchester set to open soon
// Shoppers can expect to see unique denim jumpsuits and shirts, spaghetti tops, printed sweaters, 70s, 80s and 90s puffer jackets.
Primark has launched a new vintage clothing concession at its Birmingham store in partnership with the Vintage Wholesale Company.
Through the new partnership, those who visit the value retailer can purchase pre-loved items for the first time and have promised ‘one-of-a-kind’ items will be available and a similar concept is set to open in Manchester in the coming weeks.
Concessions will operate under the brand name Worn Well by the Vintage Wholesale Company and items will be minted Trends from the 70s, 80s and 90s, including denim jumpsuits and shirts, spaghetti tops, printed sweaters and more.
The retailer also promised that shoppers will be able to find top brands such as Tommy Hilfiger, Nike, Converse, Levi and Dr. Martens.
Jermaine Lapwood, Head of Innovation and Future Trends at Primark, said: “We are delighted to open our first vintage dealerships in Birmingham and Manchester. Vintage clothing has grown in popularity over the past few years, and we know our customers love creating unique looks by mixing old fashion with new. This dealership will be the nostalgic bridge between generations, bringing curated retro fashion to great value.
Director of WornWell by the Vintage Wholesale Company, Riccardo Seaton, added: “We are delighted to open WornWell by the Vintage Wholesale Company at Primark. We take great pride in sourcing high quality vintage clothing from around the world, and are excited to grow our business and bring unique pieces of timeless fashion to customers in Birmingham and Manchester.
“Each item is unique. We want to inspire our customers to express their individuality and discover the love of vintage by wearing our clothes.
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