Opening of a vintage clothing store in the High Street


September 24—MORGANTOWN—Modern Throwback, one of downtown Morgantown’s newest stores, has officially opened.

The store, at 360 High St., is owned by WVU alumnus Chayton Luevano, and stocks all types of vintage clothing from the 70s, 80s, 90s and 2000s. Some of the many items include WVU memorabilia, t- band shirts, Disney t-shirts, sweatshirts, hats and pants.

Luevano is always looking for new products to add. History also buys, sells and trades vintage clothing.

“I try to keep the store fresh and grow it organically,” Luevano said. “I always put new things on as they sell out.”

Modern Throwback began doing a soft opening on August 22 and on September 17 the store had its grand opening with a ribbon-cutting ceremony with help from Main Street Morgantown.

“We are thrilled to have a new business downtown,” said Barbara Watkins, Executive Director of Main Street Morgantown. “These vintage stores are so popular.”

This became clear to Watkins during monthly downtown arts walks, where she said vintage vendors did well. Not to mention that along with Modern Throwback, High Street is now home to Classic Kickz, at 358 High St., a boutique that offers retro footwear. And soon, another vintage store, Gallery 304, will open nearby at 327 High St.

Modern Throwback’s opening is also part of a larger, positive trend downtown, Watkins said.

“Storefronts are filling up with businesses,” she said, and not just stores.

Watkins said the Von Blaze food truck would take over the space where Maxwell was. Another restaurant, Eat My Taco, is about to open and Dirty Bird recently reopened. She also said the future business owners had checked out a few unoccupied spaces, such as where Dairy Queen and Benny Velino’s pizzeria was.

“Hopefully we see some more,” Watkins said. “When people see the movement that will bring more people downtown and more people interested in opening businesses downtown.”

Luevano had been selling vintage clothes online since 2016 and had been saving money and clothes for Modern Throwback since the fall of 2020. He was inspired by his friends, who had opened stores in Pittsburgh, to open his own store in Morgantown , but he had to graduate college first.

Luevano is graduating from WVU with a degree in supply chain management and a minor in finance in the spring of 2021.

After graduating, Luevano took the next step to turn her online business into a showcase business.

“It’s been a learning experience, which is fun,” Luevano said. “I had no retail window experience.”

Luevano mentioned that he was happy with how things were going so far and was grateful to everyone who stopped by and helped get his business started.

Modern Throwback, located at 360 High St., is open from noon to 6 p.m. Sunday through Friday.

For more from Modern Throwback, check out his Instagram @modern_throwback_.

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