CANTON There’s a new tenant at Main St. Modern, Canton’s sprawling warehouse of mid-century modern furniture and home accessories.
Lost Thread Vintage is a spacious shop that also features retro collectibles, only these treasures are wearable. Three vintage clothing dealers, Evan Rutledge, Magan McLaughlin and Greg Macklen, offer their best finds on the shelves of this bright second-floor boutique.
“The hope is that it will bring young people here,” said Adam Hoover, owner of Main St. Modern, which has been selling vintage furniture (from the 1940s to the 1970s) for 17 years and opened the 40,000 warehouse. square feet at 618 Mulberry Road SE in 2013.
“There was a 50% increase in vintage clothing sales last year and a 70% increase is expected this year,” Hoover said.
In addition to the eco-friendly aspect of recycling clothes, “clothes are made better,” Rutledge said. “I have T-shirts that have lasted 60 years.”
A few things to know ahead of time about Lost Thread Vintage: The shop is not air-conditioned, customers must wear masks when browsing, and most importantly, this is not a thrift store operation. Garments have been carefully selected for quality, condition and lasting style.
Rutledge’s selection of authentic ’70s, ’80s and ’90s concert t-shirts – celebrating Huey Lewis, Def Leppard, NKOTB, Duran Duran, Rolling Stones and more – range from $30 to $100. Rutledge built his inventory of these pop culture artifacts by tirelessly scouring thrift stores, flea markets and estate sales.
“T-shirts are so trendy right now. A hip-hop artist can wear a certain t-shirt and the next day it’s worth $300,” said Rutledge, who some recognize as the lead singer of rock ‘n’ roll band White Buffalo Woman. “If you can find an original Nirvana ‘Heart-Shaped Box’ t-shirt, it’s worth over $1,000.”
In addition to t-shirts, Rutledge offers flannel and plaid shirts, Hawaiian shirts, sweatshirts and jackets at Lost Thread Vintage. He has a stash of unsold Guess jeans (vintage but never worn) and says he buys about 2,000 pairs of unsold Levi’s jeans, from the 70s to the 90s, which will sell for between $50 and $100, depending on the fit.
“I’ve been working on this for about a year,” he said.
McLaughlin was a partner with Jennifer Reed at a downtown Canton vintage boutique called Dress No Evil. After it closed in 2016, “I put everything away but never stopped collecting,” McLaughlin said. “Wearing vintage was cool then, but now it’s appropriate. I have high hopes.
At Lost Thread Vintage, “our goal is to be the best vintage dealer in the state and really take the market by storm,” she said.
To illustrate the variety of clothes she wears, McLaughlin pulled out a strappy red gingham dress – “obviously handmade” – which she says dates from the early 1940s. Then there was a beaded dress who “probably weighed 10 pounds, it’s like holding a baby,” she said.
Gunne Sax brand dresses “have a nostalgia factor for a lot of people. Women will say, “I had that when I was 17.”
“I have ’90s stuff, which is all the rage, especially with young people,” she said. “And I love coats. I am a queen of coats.
McLaughlin’s pieces cost between $30 and around $300.
“A unique vintage piece can bring something eclectic to your everyday look,” she said.
Opening week hours at Main St. Modern/Lost Thread Vintage are today and Friday, 2-7 p.m., and Saturday, 10 a.m.-4 p.m.
Starting next week, regular hours will be Thursday from 2 p.m. to 7 p.m. and Saturday from 10 a.m. to 3 p.m. Appointments can be made for store visits at other times by texting 330-206-6006.
Contact Dan at 330-580-8306 or [email protected]
On Twitter: @dkaneREP