Levi’s Vintage Clothing launches Inside Out jeans


Levi’s Vintage Cothing has released a limited-edition pair of 501 “Inside Out” jeans to celebrate 501 Day on May 20. Image: Levi’s Vintage Clothing

Levi’s Vintage Clothing, a collection that revisits pieces from the Levi’s archives, has released a limited-edition “Inside Out” pair of the classic 501 jeans.

The jeans are a stitch-by-stitch reproduction of the 1963 Levi’s 501 straight-leg jeans and use the reverse side of unsold 120z denim from Cone Mills White Oak, the last industrial-scale selvedge denim operation in the United States. The pairs are made so light gray lining is on the outside while indigo denim is tucked inside.

As a teenager, former Levi’s CEO Bob Haas asked his father, then president of Levi’s Strauss & Co., if the company had ever considered making jeans using the reverse side of denim. Haas shared the story with Jonathan Cheung of BEAMS decades later, which served as inspiration for the first official “Inside Out” collections.

Levi’s “Inside Out” 501 jeans were released on May 20, 501 Day, marking the 149th anniversary of Levi’s patent for riveted denim. A limited quantity will be sold online and in flagship stores in Harajuku and Osaka for ¥46,200 JPY (approximately $357).


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