Months after his brutal announcement that signaled the “end of an era” In May 2021, buyers and longtime Jean Paul Gaultier fans were scrambling to find the designer’s highly sought-after items on resale sites like Depop and The RealReal. But what if we told you that JPG has made it much easier to copy pieces from its past collections, or even rent them?
On Wednesday October 27, the French fashion label, whose designs have been worn and adored by many, including but not limited to Kylie Jenner, Bella Hadid, Beyoncé, Cardi B, and more, announced the redesign of its th -commerce site, as well as a few new launches that take charge of the brand’s second-hand shopping.
First of all, a ready-to-wear collection inspired by Gaultier’s favorite theme “The Punks”, in addition to offering a rental service so that fans can temporarily own archival designs from the 80s and 90s. The new venture will cost between € 150 (around $ 175) for a scarf and € 700 (around $ 813) for the designer’s signature evening dress. The initial launch, which will be available soon, will have up to 30 rooms for rent, some of which you can see below.
“We will renew the offer, depending on trends, for example if we see certain items on the vintage market evolve or expand”, Antoine Gagey, CEO of Jean Paul Gaultier, said WWD. “The idea is to renew, to surprise the customer and to give him the opportunity to wear different Jean Paul Gaultier pieces that he will not be able to buy simply because he does not exist. These are samples.
In addition, Jean Paul Gaultier has sourced from long-standing customers and resellers for create a collection of vintage items for sale. So far, there are around 50 collected pieces that will be available in store, from jewelry to outerwear. Already online there are a dozen articles, the price of which ranges from 150 € (around 175 $) for a printed scarf to €530 (around $ 615) for a vintage tartan jacket.
From now on you can now purchase all new items on JeanPaulGaultier.com, with the upcoming launch of the brand’s rental service. In the meantime, you can preview a few vintage pieces up for grabs, below.