Guess joins the resale buzz with a vintage collection

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Diving Brief:

  • Guess, Inc. announced Friday that it will be selling more than 150 authenticated vintage Guess items, through the Fred Segal store on Sunset Boulevard in West Hollywood. The #GUESSVintage assortment will be available there from Wednesday to April 29, according to a company press release.

  • The vintage finds include jeans, denim and leather jackets, t-shirts and sweatshirts, “sourced from around the world”, and were curated by Guess Jeans USA chief Nicolai Marciano (son of co- founder Paul Marcian) and Sean Wotherspoon, founder of the vintage chain Round Two Store.

  • The brand joins several others in trying to cash in on the popularity of vintage and second-hand clothing, accessories and footwear (particularly sneakers). Resale has grown 21 times faster than the overall apparel market over the past three years and could reach $51 billion by 2023, according to the latest Thredup online resale market report.

Overview of the dive:

It’s getting harder and harder to uncover vintage finds as brands and retailers join specialists online to find them for you. Guess joins H&M, Asos, Urban Outfitters and a host of players like Thredup, The RealReal and Tradesy in looking to the past for future growth.

“With the explosion of vintage culture over the past decade, Sean and I wanted to join our community in celebrating archival GUESS pieces that have stood the test of time,” Marciano said in a statement. .

The #GUESSVintage effort and events are timed to celebrate Earth Day and are part of the company’s commitment to circular fashion, according to the release. “Extending the life of a garment by just nine months helps reduce the overall environmental impact by 20-30%,” the company said. “GUESS Vintage denim customer will help save nearly 500 gallons of water the amount of water used to make a pair of denim jeans. For context, that equates to one day of drinking water for every 1,000 people.”

GUESS is also a signatory to the 2020 Circular Fashion System Commitment, a global industry effort organized by the Global Fashion Agenda, according to the statement.

The collection to be sold at the Fred Segal store includes enough blank ’80s and ’90s T-shirts for customers to screen print various archival graphics to create their own vintage designs, the company said. These opportunities will take place on April 10, 17 and 22 and will also represent a fresh start for Fred Segal.

The Californian retailer was recently acquired by Global Icons, which said it has plans for a revival that involves global expansion. The Los Angeles-based clothing retailer opened a 4,000 square foot location in Malibu on Saturday, its third location in the area.

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