HUMBOLDT PARK – After two years in the Ukrainian village, vintage clothing and swimwear boutique The Fox Club has opened on California Avenue in Humboldt Park, becoming the latest business to locate on the growing commercial stretch .
The Fox Club has taken over a storefront at 1101 N. California Ave., which previously housed an artist’s studio and convenience store.
The store opened last weekend as a holiday pop-up until January 4. After that, the team behind the store plans to spruce up the space and settle in for the long haul. The goal is to reopen the Fox Club for good in February, said owner Lizzie Cook.
Cook, who runs the boutique with curator and co-founder Chanel Marshall, said they had outgrown their home at 1047 N. Western Ave., which was just 600 square feet. The Humboldt Park storefront is three times the size, which will allow Cook to develop its swimwear brand, Fenton Fox.
While in pop-up mode, the Fox Club will sell vintage clothing and accessories and the Cook swimwear line, as well as products from other local manufacturers such as Cloina, Night Eyes Leather, and Plant Daddy. The pop-up is open from noon to 7 p.m. on Mondays, Thursdays and Fridays and from 11 a.m. to 6 p.m. from Saturday to Sunday.
The Fox Club Ukrainian Village store will remain open while the pop-up is in operation. Cook said he launched the Humboldt Park space so he could pay the two leases and support local manufacturers in the process.
“When I saw the [Humboldt Park] space is being freed up, I was like, “We have to get it”, but the lease started in December and, being a store owner, I knew it was better than trying to move a store for a while. peak holiday season, ”she said.
Cook and Marshall will use most of January to transform the corner storefront into a vibrant vintage store with ‘surf chic’ vibes from the ’60s and’ 70s, Cook said. Much like in the Ukrainian village, the Humboldt Park boutique will have a wide range of bold vintage clothing and accessories, from colorful kaftans and ’60s jackets to gold chains and go-go boots.
Since its inception in 2019, the Fox Club has looked at vintage swimwear and travel clothing – pieces “that you would wear on a vacation outing,” Cook said. This aesthetic will continue in the new store, she said.
“We really like the big and the bold. … We’re not going to walk away from that, ”Cook said.
Cook works by day as a costume designer for local film and television productions. She launched Fenton Fox in 2014, using recycled plastic bottles to create the custom fabric for the swimwear.
The new store will have a sewing station and a workshop for Fox, as well as a space for photoshoots. With the dedicated space, Cook plans to launch a resort wear line of swimwear / dresses, and she hopes to develop Fenton Fox to the point where she can hire another employee to oversee the store, she said.
Cook also aims to expand their charitable contributions. In the Ukrainian village, they would donate 10 percent of sales to charity here and there, but they plan to donate to a different charity each month if the Humboldt Park store is successful, Cook said.
The Fox Club is the latest small business to open on California Avenue in Humboldt Park, which has attracted a growing number of shops, bars and restaurants in recent years.
The Hi-Lo, a cocktail bar from the owner of EZ Inn, opened across the street a few months ago; The Italian restaurant Segnatore recently replaced the Café Marie-Jeanne; and Mexican restaurant Aztec Dave’s Cantina is preparing to open soon nearby. The Strip is also home to pillars like Adams & Son Garden, Vintage Quest, and Humboldt House.
“I’m really excited to be a part of such a cool neighborhood, and I feel like [the businesses in the area] can help promote themselves and be a nice little destination in Chicago, ”Cook said.
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