Cork student finds success after opening vintage clothing store from her bedroom

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A UCC law student found success after opening a vintage clothing store and from her bedroom during lockdown.

Originally from Ennis, 21-year-old Anna O Doherty has always stood out for her sense of style – but it wasn’t until she moved to Cork for college that she started branching out into more original clothes.

“I was that kid with the purple streaks in my hair when I was younger and then when I went to an all-girls high school in Clare and everyone was wearing Hollister, the same shoes, the same jeans – like someone who has a passion for clothes it was a little frustrating.

“Then when I came to Cork, it’s a city with a different vibe where people wear all kinds of clothes, so I was surprised there wasn’t a vintage clothing store to go to.



Anna modeling a vintage sweater

“You have to spend hours browsing charity shops to get a bargain, but it wasn’t until after the lockdown that I started thinking I might be the person to open a vintage shop,” Anna said. .

At the start of the first lockdown without telling her friends or family initially, the 21-year-old went through the process of creating what is now Candid Frank Vintage – a thriving online clothing store with customers across Ireland that operates entirely from his bedroom.

“At first I was nervous about telling my friends and family about it, because it’s no different from having notions, but once I found a wholesaler, dropped off the Candid Frank’s name and designed my website, I told everyone and they loved the idea.” she said.

Anna was amazed at how quickly the first drop of clothing stock on the site sold out – her biggest fear was ending up with a huge amount of vintage clothing in her college dorm and house in Ennis .



Candid Frank sells high quality vintage clothing at an affordable price

“The response has been amazing – I had people I had gone to school with and hadn’t spoken to in years to get in touch and buy something, we sold out pretty quickly and it’s happened with every dip we’ve had since. Now my goal is to have the site permanently supplied,” Anna said.

The law student had a clear vision of what she wanted Candid Frank to be.

“I don’t buy clothes in bulk like a lot of sellers do, I select each item individually and these are all the things I would want to wear – I want to give people a sustainable option for evening wear that comes at a price you would usually expect from fast fashion,” she explained.

Refining the brand has clearly paid off, Anna says that after a lot of nervousness, stress and preparation, she set out to run her first business.

“It started as a wacky lockdown idea, and now it’s done really well, most companies struggle to break even in the first year, so I’m really happy with how it turned out. past,” she said.

Now that she’s entering her third year of law school, she doesn’t know what the future of Candid Frank Vintage will be.



The Ennis woman takes the time to personalize each package to the brand and the customer

“I’m getting better at balancing, and my family has been amazing, my sister helps me post everything to people and my friends too.”

“I’m definitely going to have to focus on college this year, but what’s great is that we already had a vintage market on campus at UCC this term, and I’m hoping there will be one. another next month,” she said.

You can check out Candid Frank here, Anna’s one-stop-shop for sustainable vintage clothing, which offers free shipping on all orders over €45.

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