Clean beauty first? Saie Beauty ventures into vintage clothing – WWD

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Unilever Ventures-backed clean makeup brand Saie ventures into vintage clothing in what could be a beauty debut.

Appropriately called ‘Saie Vintage’, the apparel activation launches today and includes a rotating curation of vintage announced on Saiehello.com (the brand’s name is pronounced ‘say’), with purchases directed to websites of participating providers.

The launch coincides with the first anniversary of Saie’s best-selling tinted moisturizer, “Slip Tint”. The clean beauty brand is also known for its minimal brand glow kits, lip glosses and blushes.

For its first outing, Saie brought together three female-founded vintage vendors, including Miami-based Eveliina Vintage (known for her hand-dyed briefs), Kiko’s Kloset (the brainchild of dancer Kayla Dickie with an eye for mobile and retro finds) and Los Large Lemonade based in Angeles (wearable works of art transformed with centuries-old sewing techniques). The ongoing activation aims to inspire customers’ sustainable lifestyle transformation and celebrate small businesses with similar sustainability goals (including a focus on eliminating waste and promoting business led by women).

Pieces from the Saie Vintage collaboration will carry the moniker “x Saie” and will be the first of many vintage drops. The next launch is scheduled for January and will coincide with the launch of new beauty products, according to the brand.

While the crossover may seem unusual, the synergy has always made sense with the brand’s identity. When founding Saie Beauty in 2019, blogger-turned-CEO and founder Laney Crowell said the products were a “hybrid between my two worlds – fashion and clean beauty”, having dreamed of a career in fashion before venturing into the field of beauty.

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