BY-WEAR ESSENTIALS Vintage “Eminem” Collection


As one of the world’s best-selling and best-known rappers, Eminem enjoys an excessive level of support around the world. Japan is particularly fond of Slim Shady, it seems; Apparently, it wasn’t enough for one brand to create high-end remakes of Em’s vintage t-shirts, as another basics specialist has now thrown his hat in the ring as BY-WEAR launches its ESSENTIALS Eminem series.

Seemingly unrelated to earlier efforts by Insonnia Projects, BY-WEAR’s fastidious shirt, sweater and hoodie designs nonetheless share a number of overlaps in the patterns it has chosen to reprint. There are The Marshall Mathers Album, Slim Shady LP The Eminem Show and even Anger Management tour designs on hand, but BY-WEAR has also included a few new selections, which include an old promotional photo in front of a car and Em’s division cover art. The comeback. To better distinguish the shirts, they feature smaller iterations of the printed graphics.

BY-WEAR’s true reputation is its extreme level of quality, manufacturing all its 8 or 13 oz garments to exacting standards in partnership with Wacoal, which also manufactures the bases of READYMADE. The double (T-shirts) and triple-needle (sweaters) lockstitch finish ensures a strong finish, while a “vacuum spinning” technique twists the cotton yarn by the force of the air, giving a finished thick but soft.

The rubber and inkjet prints are then applied by the same specialist who works with COMME des GARÇONS before the garments undergo an intensive washing process. The end result is a series of stonewashed t-shirts, sweaters, mock necks and hoodies that boast extreme attention to detail in both sourcing and finishing. Even the finished prints are specially treated to achieve a crackle that is reminiscent of authentic vintage.

Visit BY-WEAR website to browse the collection of Eminem t-shirts, which range in price from ¥10,780 JPY to ¥23,650 JPY (about $98 USD to $215 USD). Future collections of rap t-shirts will apparently launch on BY-WEAR’s site in the near future, the brand claims.

As if anyone needed further proof of Eminem’s musical dominance, his Recall just celebrated 10 consecutive years on the Billboard 200 chart.


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